Wednesday, 25 April 2012

Thank you!

Why Digital Marketing Matters business forum was hailed as a resounding success by all who attended last week. The event attracted total 300 delegates and guests, ranging from departmental store companies, design & creative houses, media agencies, food & beverages companies, education institutions etc.
The business forum was launched with an opening address by Malaysiakini CEO, Mr. Premesh Chandran, and the event took off on a big start with a keynote speaker, from Google Malaysia, Product Marketing Manager for SMEs - Deon Moh. He shared the importance of digital marketing to SMEs Malaysia, He offered participants staggering figures on the reality of the lack of internet infiltration among SMEs. "There are 18 million of Malaysians able to access to internet, 700,000 SMEs in Malaysia but only 15 % of them have website".

For more event photos, please click here: Malaysiakini New Media School Fan Page

The first panel discussion included Groupon Malaysia' Joel Neoh,'s Richard Tan, DiGi's Mark Darren Lee, moderated by CEO of Malaysiakini, Premesh Chandran. All of the panelists shared their experience and opportunity of digital business which inspired most of the guests. It was a real surprise for the audience when they were presented with a White Blackberry price giveaway by Mark Darren Lee from DiGi to two winners who was the first to answer a question correctly!
Besides, Worthy Books sponsored facial and slimming vouchers that worth RM250 each, and Churp Churp sponsored the cute flash drives to participants who raised questions to speakers!

Churp Churp's Timothy Tiah, Social's Christopher Tock , So+Co's Alexdrina Chong and Mindvalley's Khai Yong added flavour to the lively panel discussions both in morning and afternoon, bringing to light some noteworthy social media campaigns that have taken place. Some of the cases sharing like: Coke Project Re: Brief by Google, Olympus social media campaign and Julie's Share The Love campaign.

The last sharing session was led by's Christopher Wee, New Media School's Chu Tzu Ming and Effective Measure's Dinesh Arasaratnam and Mindvalley's Justyna Jastrzebska discussed the elements for designing a website and sales funnel with analytic tools.

Guests were offered a grreat opportunity to network amongst themselves and with speakers, while savouring an array of drinks, courtesy by Nescafe Dolce Gusto.

The Testimonials
"The Forum talk was great, it opened up my mind into the digital world of opportunity." ~ Kenneth Phua

"Great opportunity for startups and SMEs to think through the issues that they need to consider for digital marketing" ~ Dr. Craig J Selby

"Awesome!! It was a great event - Why Digital Marketing Matters (WDMM) Business Forum - and I appreciate the organiser's efforts in bringing in so many experts to give a talk and for sharing their knowledge. Cheers... Malaysiakini!" ~ Brian Lee

Why Digital Marketing Matters event will continue to be the platform for SMEs to equip, engage and extend their brands with digital marketing strategies. The next event aims to create specialised workshops that provide the "know-how" techniques to SMEs. We hope this platform will provide you the opportunity to gain insights and inspire with new ideas from leading practitioners and experts.

We hope to see you next round! 

Monday, 2 April 2012

Take home a BB from WDMM!

If you have signed up for our inaugural half-day business forum Why Digital Marketing Matters (WDMM), then look forward to stand a chance to win a sleek White Blackberry Torch 9800. DiGi, one of the event sponsors, will be giving away one unit at each of the two forum sessions to be held on April 19 at Menara UOA Bangsar. To those who have yet to sign up, hasten to do so and be counted among those who can seize the opportunity to learn about digital from the big wigs of the industry and at the same time, maybe even leave with Blackberry in hand.

The forum organised by Malaysiakini will feature the who’s who of Malaysia’s Digital Marketing circle including Google Malaysia’s Industry Head for Telecommunications, Media and Automotive, James Yeang who will be a keynote speaker, Groupon Malaysia CEO Joel Neoh, Managing Director Richard Tan and DiGi’s Head of Business - Ramesh Rajandran.

Also listed as panelists are ChurpChurp founder Timothy Tiah, Social’s Social Director Christopher Tock and Better Digital Solutions CEO Rene E. Menezes, Effective Measure Regional Director Dinesh Arasaratnam, Head of Client Engagement Christopher Wee, MindValley Co-Founder Justyna Jastrzebska, New Media School Partner Tzu Ming and Vice Chaiperson of Effies Marketing Effectiveness Awards, Lau Su Lin and Mindshare Senior Social Media specialist Audrey Ooi.

We hope to see you there!

Sunday, 1 April 2012

The end of early bird promotion - 30.03.2012

Finally, the early birds promotion ended on 30th March 2012, 11.59 p.m. Many thanks to our clients and partners for all their support for promoting this event! Some of the participants responded on how excited they are to participate in this event. As the days are drawing closer, the excitement builds to reap the secrets and techniques from the masters and gurus of successful digital technopreneurs.

The seats are selling fast, and If you haven't registered, do hurry! Register before we hit the bell~!


Sunday, 19 February 2012

Monday, 30 January 2012

Welcome to the first Malaysiakini Business: Why Digital Marketing Matters!

Malaysiakini business is honored to present the "Why Digital Marketing Matters" to business owners and marketers who aims to extend,engage and expand their brands with digital marketing strategies. It is an unique platform and opportunity for you to gain insights of digital marketing and social media strategies with leading online-marketing practitioners.

Malaysiakini as one of the pioneer and leading online media company, inviting the new media strategists, online marketers and industry leaders to share their invaluable experience, insights and exchange new ideas with business owners and marketers.

Event: Why Digital Marketing Matters?
Date: 19, April 2012, Thursday
Time: 9am-1pm or 2pm to 6pm
Venue: MyIPO, Tower B, Level 12A, Menara UOA Bangsar, Kuala Lumpur.
Entry: RM100 per pax/per session