About WDMM 12

The market is ever shifting and expanding. Customers today are comfortably navigating the digital sea. In Malaysia, many have not been able to or have not adopted new tools and technologies. While consumers are far ahead of the game, business owners and marketers will need unique set of  skills  to enable and  integrate them into marketing strategy, in order to compete in the global market place.

The event themed “Why digital marketing matters”, will present the case studies of digital marketing with tangible results, the challenges and obstacles that businesses face, an in-depth analysis of successful campaigns and those practices which can be adopted and applied in a marketer’s daily business. This event will provide business owners on how to handle the changes we are witnessing today and translate it into trends of the future.

Topics that will be discussed during the workshop are as follow: 

• E-commerce, Advertising and Deals: How Malaysian businesses are making profits leveraging new media
• Secrets of social media and viral advertising campaign
• Killer-tips, strategy and how to do it right?

This one day event includes two 4 hours of sessions (morning and afternoon). Participants are free to select either one of the session to join. The target no. of crowd is expected to be 100 per session, thus, target total of 200 business owners and marketers will be joining this exciting event.