The Speakers




Deon Moh
SMB Marketing Manager - Google Malaysia

Deon oversees the Small Medium Business Marketing for Google Malaysia. His current goal is to accelerate the online presence and advertising among small medium businesses throughout the country.

Prior to joining Google, Deon was a Management Consultant specializing in Marketing Analytics for some of the top telecommunication providers and airlines in the region.












Joel Neoh Eu-Jin
CEO
Groupon Malaysia & Groupon Taiwan
Joel is at the forefront of the next generation in entrepreneurship. His first successful business venture was a million ringgit student agency startup at age 20.
In 2007, Joel made waves in the business scene when he won Malaysia's first corporate reality TV show, The Firm as the youngest contestant.
He then set up Youth Asia and expanded it into an award winning group of internet companies.
Joel is currently the CEO of Malaysia & Groupon Taiwan- both part of the NASDAQ public-listed Groupon [GRPN], the world's fatest growing company ever (noted by Forbes).
Joel was featured on the cover of Men's Health Magazine and recently named to the "Malaysia Top 40 Under 40" list.




Mark Darren Lee Hon Kwong
Lead, Digital Marketing & Content
DiGi

Mark Darren Lee has  been in the digital industry for close to 10 years. In the past 4 years and he has been with DiGi working on digital marketing and recently added content into his portfolio. He work on go to market strategy for all online channel to augment and support DiGis strategic business objectives.



Richard Tan

Founder and Managing Director
Lelong.my
Richard is the Co-Founder and Managing Director of Interbase Resources Sdn. Bhd, which operates www.lelong.my, Malaysia’s largest online auction portal and www.SuperBuy.my, an online fixed price e-commerce mall.
A Chartered Accountant by training, Richard started his career with Arthur Andersen, Singapore. He then moved on to AMP Manufacturing Inc. before entering the software industry as the Regional Finance & Business Development Director for System Software Associates Inc (SSA) in Singapore. He played a key role in expanding SSA’s operations in Singapore, Taiwan, Korea, Hong Kong, Malaysia and later set up SSA China as one of the first few 100% foreign owned software company in China in 1991. He later moved on to become the Managing Director of SSA Malaysia in 1994. From 1995, Richard was the Managing Director and Shareholder of JBA Asia Sdn Bhd, an international ERP provider until 1999 when it was sold to JBA UK PLC.
In 1999, Richard co-founded www.autoworld.com.my and www.lelong.com.my. Autoworld is the pioneer in automotive portal and it was the largest auto portal in Malaysia until it was sold to Hong Leong Group. Lelong is the pioneer for online auction site in Malaysia.
Richard holds a First Class Honours degree in Commerce and Administration from Victoria University of Wellington, New Zealand. He is a member of the Institute of Chartered Accountants New Zealand and the Malaysian Institute of Accountants.


Richard Webb
Chairman, Effective Measure
Richard Webb is Effective Measure’s recently appointed Executive Chairman, after three years as the company’s Board of Directors member.

With over 75 company board directorships and various founding and leading roles across six continents, Richard is most prominent for transforming businesses into major global players.

He founded global incubator, Red Ocean, Nielson-acquired web analytics and market intelligence vendor, Red Sheriff and publicly listed global interactive communication group, BlueFreeway from1999 to 2008.
 
Richard’s on-going passion for innovation is further reflected in top or leading senior management roles he previously held in Renaissance Corporation (RNS:NZX), Nielson (NYSE: NLSN), Sensient Technologies Corporation (NYSE:SXT), Cott Corporation (NASDAQ:COTT), Lion Nathan (ASX:LNN), PepsiCo (NYSE:PEP) and Anheuser Busch (NYSE:BUD).
DINESH ARASARATNAM
Regional Director - South East Asia
Effective Measure
Malaysia-born Dinesh Arasaratnam is the South East Asia Regional Director of Effective Measure, the digital media planning solutions provider specializing in emerging markets. He is responsible for leading a regional sales team and championing the value of market intelligence for emerging digital economies.
Dinesh was instrumental in the introduction of best practice online measurement in the Middle East in a similar Dubai-based role. He consistently promoted market education in Middle East, Africa and Asia, where he successfully trained both agencies and publishers on how to optimize their digital outputs with Effective Measure tools.
Dinesh’s passion for advocating digital growth in the emerging markets stems from his valuable experience as both the client and supplier in his past roles. He continues to actively promote education in the digital space and helping agencies, publishers and advertisers to effectively plan, assess and optimise their online campaigns.
Timothy Tiah
Founder/Executive Director
Netccentric Pte.Ltd.

Timothy Tiah is the co-founder and executive director of Netccentric, the holding company for his and business partner Ming's various web ventures.Whilst pursuing his degree in Economics from University College London, Timothy took up summer internships at JP Morgan Chase and Deutsche Bank with the intention of making a career in investment banking.

Back in the UK, Timothy teamed up with Cheo MingShen, a Singaporean UCL student who was already running a successful dotcom of his own called gadgeit.com and together, they planned to return to Malaysia and start a blog advertising company upon graduation. Timothy and Ming named the budding blog advertising company ‘Nuffnang.
Nuffnang’sgrowth was staggering. Within a day, it grew to have 300 members. Now, just five years later in Feb of 2012, Nuffnanghas a complete network of over 1,000,000 bloggers and offices in Penang, Kuala Lumpur, Singapore, Melbourne, Manila, Hong Kong, Bangkok and China. Its impressive roll of advertisers include big names like Nokia, Maxis, Citibank, Hugo Boss and many, many more.

Following the success of Nuffnang, Timothy and Ming were not content to rest on their laurels and went on to establish the integrated social media advertising network ChurpChurpin July 2009.

In 2007, both Timothy and Ming were nominated by Businessweek as two of the 25 best young Asian entrepreneurs. Timothy, 23 then, was the youngest on the list of inspired nominees, and the only representative from Malaysia. Timothy also went on to win several other prestigious awards, one of them being the JCI Creative Young Entrepreneur Award in 2009.Timothy is also a prolific blogger and writes at http://timothytiah.com.


Alexdrina Chong
Founder & Creative Director
So+Co
Alexdrina is a visual designer and a part time design lecturer at a local design program. Before the establishment of So+Co, she spent about a decade in the States, teaching graphic design at Bowling Green State University for two years, then she relocated to Chicago to reinvent her design career. Alex took a job at a studio in Chicago, working as a lead designer designing promotional campaigns for major movie studios - e.g. Warner Brothers, NewLine Cinema, etc. Projects that she was involved in were Pelham 123, Body of Lies, Pride and Glory, Sex and the City, Hairspray, Diving Bell and the Butterfly, and so on. As an artist, she has exhibited her work in group shows mainly in Chicago, New York and also in Ohio.

Alexdrina came home to Malaysia in July, 2008 and started her own private practice - LUCID Collaborative Studio. In 2010, Alexdrina decided to put aside most of her commercial work and to focus on starting a creative agency working towards social mission.


Christopher Wee
Head of Client Engagement
SAYS.com

Christopher heads client engagement at SAYS.com, a community over 360,000 Malaysia social media users who work with 80 leading brands to connect with the social media generation. At SAYS.com, Chris champions campaign strategies that drive content and conversations about brands across social media.
Before SAYS, at Pfizer Nutrition, Chris was the product manager for the company's highest grossing product and pioneered the social media transformation strategy.
During his marketing studies, he did Malaysia proud when he emerged 3rd in the world in L'ORĂ©AL's BrandStorm challenge, pitching against marketing teams from 34 other countries worldwide. His mix of experience from creative strategy, product management and hands on social media marketing guides brands through a holistic journey in connecting with the social media generation.


Chu Tzu Ming
Coach of New Media School of Malaysiakini

Tzu Ming graduated with a degree in Law from Exeter University, United Kingdom and is a MBA holder from the Australian Graduate School of Management (AGSM). He is also a Google Certified Analytics Individual and currently channels online revenues to clients in the health, manufacturing and education industries. 
Tzu Ming has been building businesses for the past 10 years through the Internet, mobile and technology sectors.
He is currently the CEO and partner of a regional based Venture Capital where he invested and restructured several public listed companies including one of Asia's leading Online Advertising networks on the London Stock Exchange.
In his capacity as a senior management personnel, he has hired and trained numerous executives and led them through management success.
He has also negotiated and executed mergers and acquisitions in the Online space across Asia, US and Europe. He has a significant global corporate and technology experience with leading Management and Technology consulting firms such as AT Kearney and Deloitte Consulting where he was involved in Oracle Applications and Databases.
His clients comprises some of the largest multinational companies in the world. This includes the Mobile and Media sectors including Axiata and Hewlett Packard.
Christopher Tock
Social Director
SocialGrooves.com
Christopher Tock started blogging at the age of 19 in 2003 and 7 years later, turned his social media experience into a social business dedicating most of his efforts to social startups.

As the Director of IT & Communications for the UK and Eire Council for Malaysian Students (UKEC) from 2005 to 2007, Technology Manager at RandomAlphabets & Wago and co-founder of Young Corporate Malaysians, he has seen through both traditional & radical efforts utilizing social media to build many types of communities with different target segments.




2 years working in an Investment Bank then helped him understand the processes and business decisions needed to begin his own startup. These efforts combined eventually became valuable experience which he in turn use to consult organizations, non-profit and commercial, on their social media strategies and campaigns under the startup called SocialGrooves.com, aiming to generate business through creating trends via influencers and online-to-onground action, and has worked with a number of celebrities, non-profits and community organizations in its one year since inception.

Apart from that, Christopher is also part of the Social Media Club KL as well as the Social Media Chambers that was recently formed during the Malaysian Social Media Week. He currently blogs about events and initiatives he is involved in at www.spinzer.us, tweets just about everything at @spinzer and exist in most other social media platforms you can think of.



Justyna Jastrzebska

Co-Founder of Mindvalley Poland, Mindvalley Senior Partner, Product Launcher, and brainchild 
behind Mindvalley’s marketing success .
A native of Poland, Justyna leads as one of Mindvalley’s entrepreneurial marketing experts in the arena of psychological and content marketing.

This email marketing maestro boasts a Master’s degree in Marketing and is responsible for 
launching three successful businesses in less than a year with more than $3M in revenue.

Further recognized for creating a marketing model for niche product lines such as the “Bloodhound Model”, Justyna has managed to capitalize on her savvy marketing knowledge and expert optimization to earn more than $15M profit in online properties alone.
Justyna leads an accomplished student of Jeff Walker’s Product Launch Formula and a team responsible for more than 70% revenue of Mindvalley as well business automation for products start to finish. 
This transcribes to creating high-convering launch pages, email funneling, and set-up of promotional pages for affiliates.

Drawing inspiration from books as Eugene Schwart’z Breakthrough Advertising and Robert Cialdini’s Influence: The Psychology of Persuasion, Justyna’s expertise in website optimization and eye for marketing psychology propels her as one of the single most important leaders in business automation.
Justyna is an avid traveler enthusiast and prefers escapes to New Zealand where she can be found deep-sea diving and creating jewelry in her spare time.